Whilst traditional communication channels like ads, fliers, videos, radio & tv spots and publications on their website have become familiar tools to interact with the public, many Central Banks feel insecure when it comes to effectively communicating in the digital sphere. How to reach the right stakeholders, craft the right message and adapt this message to the various channels such as social media networks like facebook, twitter or YouTube? How does a broader digital communication approach impact Central Banks' communications? What are the dos & donts? Chris is an expert in this area, and he shares his vast experience with us, illustrated with practical live cases.