BiographyChris Hanan is a Partner at Webrepublic. In this role he advises global senior management teams in the areas of strategic marketing, transformation, strategy and analytics in the digital space. He has more than 20 years experience in the technology space with a specific focus on B2B, Industrials, Sports and Financial Services. Mr. Hanan majored in international marketing and holds an MBA from Harvard Business School.
About the companyWebrepublic is a leading Swiss agency that provides digital marketing solutions through high quality and performance-driven services organized under one roof. With a team of 140 marketing and technology specialists, and 12 languages, Webrepublic conceptualizes, implements and optimizes complex multi-channel campaigns for 120 national and international clients.
PresentationDigital Communication for Central Banks - Beyond the Website
Whilst traditional communication channels like ads, fliers, videos, radio & tv spots and publications on their website have become familiar tools to interact with the public, many Central Banks feel insecure when it comes to effectively communicating in the digital sphere. How to reach the right stakeholders, craft the right message and adapt this message to the various channels such as social media networks like facebook, twitter or YouTube? How does a broader digital communication approach impact Central Banks' communications? What are the dos & donts? Chris is an expert in this area, and he shares his vast experience with us, illustrated with practical live cases.