Head of Product Managers Division
Polish Security Printing Works
BiographyGrazyna Rafalska has gathered almost 20 years of experience in the security printing industry working for Polish Security Printing Works (PWPW). A printing engineer also holding an executive MBA, her entire career has been dedicated to the selling & marketing of security documents, printed materials and banknotes. For over 10 years, she has been creating, developing and managing the PWPW export sales, cooperating directly with clients from Europe, Latin America and Asia. She was responsible for launching export projects at PWPW. Her knowledge of the product functions and technology helps her to advise clients optimally and deliver top-quality, tailor-made products. Grazyna is currently Head of Product Management & Sales Support at PWPW. Her role is to understand the customer and market needs, to focus on new products and services and to steer R&D activities and implement new strategies for PWPW product & services development.
About the companyPWPW has been implementing projects which are strategic for state security and the good of the citizens since 1919. The company offers security products of the highest quality in the world, solutions which are commonly employed both by customers both at home and abroad. The products include banknotes, documents, stamps, cards and IT systems, so the company can provide comprehensive, end-to-end solutions to its customers. A modern machinery park, own paper mill, design studio, printing house, personalisation centre, electronic certification centre, R&D unit and skilled IT personnel - all these areas of PWPW contribute actively to its excellence in trust and security services. The company executes contracts for governmental institutions. PWPW products are found in Europe, Asia, Africa and the Americas.
PresentationVarious approaches to banknote design – case studies on circulation, commemorative and house notes
There are different reasons for creating a new or upgrading an existing banknote design – sometimes it is to test a new substrate or security features, in other cases, the designer’s goal is to commemorate important events or outstanding individuals and their role in the history of the country and its citizens, or it can be the development of the functionality of banknotes in circulation. The key cause always defines the process of banknote design that should be adopted. This presentation focuses on the various approaches to banknote design with reference to case studies on circulation, commemorative and house notes.